MY GROWTH VISION
This is what I will build: a cohesive national sales organization with three tiers of sales talent. Each tier is a national team of peers, with shared leadership, standards, coaching, and goals. Regional pods bring those capabilities together in the market. This is my vision. The first 60 days will ground its execution in the people and realities of Elliman.
I architect, build, and lead the national growth organization. I own the strategy, team design, leadership, talent, operating cadence, and results, aligning recruiting and retention around net agent growth.
TIER 1 · DEVELOP THE PIPELINE
A national team of BDR peers, led by a dedicated role manager
Research and engage qualified agents and teams. Make calls, build relationships, and create well-qualified meetings for their paired growth executive.
Focus: Target quality, qualified meetings, and pipeline contribution.
TIER 2 · OWN THE RECRUITING CYCLE
A national team of growth executive peers, led by a dedicated role manager
Prospect alongside a paired BDR, lead discovery and in-person meetings, and own the recruiting cycle for established agents and mid-sized teams.
Focus: Conversion, production added, economics, and successful integration.
TIER 3 · WIN STRATEGIC RELATIONSHIPS
A national team of strategic peers, led by a dedicated role manager
Focus on high-impact producers and major teams. Build senior relationships, mentor Agent Growth Executives, and coordinate their regional pod.
Focus: Strategic production added, durable relationships, and team development.
HOW THE ROLES WORK TOGETHER
Each market has a pod led locally by its Strategic Growth Executive. BDRs and Agent Growth Executives work together to build pipeline and win the right agents and teams.
Sales representatives belong to their national role team, rather than a geography-led sales hierarchy. National role managers own coaching, performance, and development. Regional pods own coordinated local execution. I build and lead the whole organization, partnering with regional brokerage leadership on relationships, integration, and retention.
BUILD THE NEXT GENERATION OF GROWTH LEADERS
I will recruit primarily into Tier 1 and build a clear path to Tier 2 and Tier 3. Advancement will be earned through discovery skill, relationship judgment, pipeline execution, recruiting results, and the ability to coach others.
I have a broad network of talent at every tier. I will bring that network into the build while developing strong performers already inside Elliman and putting the right leaders in the right seats.
THE GROWTH STRATEGY
I’ve built new markets through strategic partnerships. My focus will be on established agents and teams who strengthen Elliman’s luxury position, understanding their ambitions, evaluating the economics, and making a credible case for the move.
I’ve developed leaders, managed sales teams, and built operating cadences. I will partner with regional leadership on shared targeting, coaching, reporting, and recruiting standards, while leaving room for relationships and local market judgment.
At Side, I worked across functions to support partner activation. I will apply that same discipline to producer integration, early productivity, and ongoing engagement. The promises made in recruiting must show up in the experience agents receive.
THE AGENT VALUE PROPOSITION
Brand, support, and technology must translate into something a top producer can feel.
I will connect Elliman’s luxury heritage and its investment in technology to a clear, credible agent proposition. The standard is practical: what helps an established producer serve clients better, run a stronger business, and want to stay?
With Elius and the Google Cloud technology initiative, I will work alongside the technology team to connect capabilities to agent value, adoption, and useful feedback. Trust is earned when the platform delivers on the pitch.
Head of Growth · Douglas Elliman